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Attitude

Like many things in nature, ATTITUDE was born in the spring — spring 2005, to be exact. Founded by Jean-François Bernier and Benoît Lord in Montreal, they set out to create a legacy their kids could and would be proud of.

At ATTITUDE, we are committed to giving you the tools to live consciously by using only natural ingredients. All of our household and personal care products are created with materials that have the least impact possible on you, your family and the environment — from development to down-the-drain.


The EWG VERIFIED mark provides greater transparency, letting you know that your personal care and consumer products are free from EWG's chemicals of concern.

The ECOLOGO® certification indicates that a product will, for example, improve energy efficiency, reduce hazardous waste by‑products, and make use of recycled materials, among others.

The PETA Beauty Without Bunnies certification shows that our products were not tested on animals and that they're free from animal-based ingredients.

The National Eczema Association (NEA) established the NEA Seal of AcceptanceTM to recognize household and personal care products created specifically to improve the quality of life of people with eczema.