Our history and mission
Ever since the beginning of 1972, we have been passionate about creating and distributing organic products of such a high quality that they would be able to compete with conventional products. They have been able to do just that for many years, and experiencing the boom of ecology has been truly amazing. We feel that we have made an important contribution to this process – for example by having been at the forefront when ecology was welcomed into the Coop supermarkets in the beginning of the 1990s. We are very proud of having taken part in putting up this past and current milestone in the history of ecology in Denmark.
In our opinion, ecology is the way forward in a world where additives, E numbers, pollution and the resulting life style problems have been allowed way too much space. We also want to take part in developing ecology to make the taste, packaging and prices live up to the requirements put forward by the consumers at any time. We would like to pioneer the development of new, organic concepts and production methods in an effort to ensure the future of ecology.
A bad tree does not yield good apples!
This is an old English saying. So how do we prevent the tree from turning bad? Could it be that we are feeding the tree way too many additives and unhealthy ingredients? These are important questions, which many experts have attempted to answer for several years. At Urtekram, we believe that pure organic raw materials, which have been cultivated carefully and in respect of nature, will yield the best apples.
We want to join in and take good care of nature, and we want to ensure that our customers are provided with the right nutrients whilst cutting back on all those things that do not necessarily belong in their food. Most of us eat three times a day, and food is what makes us function. That is why we need to get it right. The product development efforts at Urtekram have been focused on health for a long time.
In recent years, life style illnesses have become a huge problem in Denmark. Many of us have realised the vital importance of food in obtaining a healthy life and this has caused a significantly increased interest in healthy life styles. This is, however, a very broad concept consisting of a variety of approaches. We do hope that you already know a lot about this topic and have found a healthy and organic life style to suit your needs. If not, you can read more about various health-related topics here:
Pure body care without any chemistry cossets your body. Certified organic body care products without petrochemistry and other disturbing ingredients.